Types of Research Conducted
We design each study to the unique needs of the project
- professional, practical advice throughout, from initial planning through fieldwork to highly actionable research recommendations
- a senior team member responsible for all elements of your research project from start to finish
Skilled with all types of qualitative exploration so we can select the perfect combination of methodologies to address the project needs, including...
- Group discussions: may be full groups of 6-8 persons, triads, friendship pairs....
- Depth Interviews: can be face-to-face, telephone, web-based....
- Creative workshops: may mix clients, consumers, specialists....
- Ethnographic: video diaries, kitchen audits, observation, accompanied shopping....
- Online qualitative: extensively use online Bulletin Boards, online Focus Groups... Read more about Online Qualitative
Main focus is qualitative though we have quantitative partners where projects call for a hybrid approach
Example of multiple methodology approach: GOR 2010 Conference Paper